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»Jumptap

Millennial Media Q3: Momentum For New Mobile Ad Exchange

Millennial Media reported Q3 earnings after business close today, including updates on its acquisition of competitor Jumptap, its new mobile ad exchange, and Omni Measurement tools. The mobile ad network's new exchange product, Millennial Media Exchange (MMX), was created through a partnership with AppNexus. More than two dozen buyers including DSPs, agency trading desks and... Continue reading »
by Judith Aquino // November 13th, 2013 //
»
AppNexus Gains Needed Mobile Scale With Millennial Media Exchange Deal

Mobile ad network Millennial Media announced late yesterday afternoon that it has teamed up with the real-time bidding platform provider AppNexus to create a new mobile ad exchange that the companies are calling the Millennial Media Exchange. Through the partnership, AppNexus’ clients will receive access to Millennial's sales inventory and its Jumptap buying platform. It... Continue reading »
by Judith Aquino // September 18th, 2013 //
»
Millennial's Mollie Spilman Discusses Jumptap Buy, Competitors

In the wake of Millennial Media's agreement to buy Jumptap, AdExchanger spoke with Mollie Spilman, EVP of global sales and marketing at Millennial, who shed some light on the company’s plans  and its approach to mobile advertising. Spilman was previously CMO at Yahoo.  AdExchanger: How will Millennial be able to stay "best in class" while trying... Continue reading »
by Judith Aquino // August 15th, 2013 //
»
What Agencies Think Of The Millennial-Jumptap Acquisition

Millennial Media's acquisition of competitor Jumptap has shed new light on the mobile arena. Despite being the country’s second-largest provider of mobile display advertising, behind Google, Millennial has struggled to recapture the momentum it enjoyed when it went public last year. The $193 million acquisition will inject new vitality into the Baltimore-based company, claimed Millennial CEO... Continue reading »
by Judith Aquino // August 14th, 2013 //
»
Millennial Media Snaps Up Jumptap For $193 Million

One big old mobile ad network is set to acquire another. Publicly-traded Millennial Media announced an agreement to buy Boston-based Jumptap for a combination of tech and stock. Read the release. While Jumptap's roots are in a traditional publisher network model, Millennial called Jumptap a "programmatic and mobile-first" platform. According to Millennial CEO Paul Palmieri, Jumptap's strategic benefits... Continue reading »
by Zach Rodgers // August 13th, 2013 //
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Jumptap CEO Talks New Unified Audience Exchange, Mobile Trends

Bridging the gap between web and mobile users is critical for advertisers, but reaching the same user across different screens continues to be a challenge. Mobile ad network Jumptap is tackling the problem with its new Unified Audience Exchange. In an exclusive interview, Jumptap CEO George Bell tells AdExchanger about the Exchange and its partnership... Continue reading »
by Judith Aquino // July 17th, 2013 //
»
Q1 Update: Mobile RTB Expands With Tablets, Rich Media And Location

After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger's third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the... Continue reading »
by Kimberly Maul // May 9th, 2013 //
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Younger March Madness Fans Using iPod Touch

March Madness equals mobile madness, according to mobile audience targeting platform Jumptap. As live sporting events increase web traffic from smartphones, tablets, and other mobile devices, Jumptap expects a significant mobile bump during NCAA basketball tournament. "Whether they are editing brackets, sharing insights on social networks, or watching live games during lunch breaks, March Madness... Continue reading »
by Kimberly Maul // March 26th, 2013 //
»
Tablet Growth Encouraging for Mobile Marketers

Looking at 2013, mobile ad network Jumptap expects tablets to make up nearly a third of mobile devices, and iOS and Android operating systems to completely overpower RIM. In its February MobileSTAT report, Jumptap reported that in 2012, feature phones still made up 4% of the market share, while smartphones made up 78% share and tablets... Continue reading »
by Kimberly Maul // March 5th, 2013 //
»
Thrillist Brings In Digital Publishing Vet Anderman To Steer Native Ads, Mobile

Earlier this week, Thrillist Media Group, publisher of a young men’s local lifestyle guide network and e-commerce app, brought in digital ad sales vet Todd Anderman as the company’s president of sales, marketing and operations. Most recently the chief media and revenue officer of mobile ad targeter Jumptap, Anderman spent much of the past decade... Continue reading »
by David Kaplan // January 11th, 2013 //
»

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