Home Privacy PSA: A Lot Of Reproductive Health Data Is Unprotected Under HIPAA

PSA: A Lot Of Reproductive Health Data Is Unprotected Under HIPAA

SHARE:
stethoscope

Most consumers think the Health Insurance Portability and Accountability Act (HIPAA) is a lot broader than it is.

But in a post-Dobbs world, it bears repeating: HIPAA doesn’t cover all health data, including reproductive health information collected through phones, tablets and other devices.

Although the HIPAA Privacy Rule does give people control over whether and how their data is used and disclosed for marketing purposes, it only applies to “protected health information.”

“If it’s not a health insurance company or a doctor’s office, sharing health information is not protected by HIPAA,” said Jacqueline Ayers, SVP of policy at the Planned Parenthood Federation of America, speaking at the IAPP Global Privacy Summit in Washington, DC, on Tuesday.

HIPAA doesn’t cover ovulation apps, period trackers, blood pressure apps or blood sugar tracking apps – in fact, it doesn’t cover the data shared with or collected by any type of health app unless the app was provided by a covered entity or its business associate.

Messaging services are also vulnerable.

For instance, unencrypted chat logs have already been used as the basis for prosecution against women who sought an abortion or related services, including in Nebraska.

State of flux

Now that abortion-related care is being regulated by states, the US has become a “legal minefield” for consumers and for privacy and legal experts, Ayers said.

Even if someone leaves a banned state and receives abortion-related care in a state where it is legal, there is concern that their information could be shared with law enforcement in their home state.

Although multiple state legislatures, including California, Colorado, Michigan and Maine, have passed laws that prevent reproductive health care records from being shared out of state, the majority of states aren’t thinking about protections beyond HIPAA.

As a result, “patients are very confused. and there’s a lot of misinformation right now,” she said.

Make no assumptions

And yet the onus continues to be on people to take steps to protect themselves in the absence of a consistent legal framework.

“You have to be hypervigilant about your own privacy – and there are no assumptions,” said Melanie Fontes Rainer, director of the Office for Civil Rights (OCR) at the Department of Health and Human Services.

In late June 2022, just a few days after the Supreme Court overturned Roe v. Wade, the Office for Civil Rights issued guidance to clarify what is and isn’t covered under HIPAA and to remind health care providers that they aren’t required under federal law to disclose private medical information to third parties.

The OCR also shared advice for how regular people can stay safe, including not opting into location tracking, turning off location services on Apple and Android devices, deleting ad IDs on Android and turning off personalized advertising on iOS and avoiding downloading “unnecessary or random apps.”

Separately, President Joe Biden’s administration is working on a proposal that would update HIPAA to better protect patients that need reproductive care, though details are still scant for now.

Meeting the moment

Meanwhile, businesses and people are grappling with situations that might have sounded like edge cases before Dobbs but now present real problems that need serious consideration.

Rideshare drivers, for example, are increasingly worried that they might get hit with a lawsuit for bringing someone to a reproductive health care center. Taxi and rideshare drivers that transport people to a clinic are potentially culpable and could be fined up to $10,000 in states like Oklahoma or Texas with strict anti-abortion laws in place.

Uber and Lyft have pledged to cover the legal fees in the event any of their drivers are sued under these laws. But even so, some drivers have become wary of dropping people off at reproductive health clinics, Ayers said, and they’re asking riders if they can drop them off a few blocks away.

HIPAA doesn’t touch any of this weirdness.

“The law is just not able to keep up with where we are at this moment in history,” Ayers said. “Until the laws get there, how data is treated and how privacy experts respond … will be the bellwether for what happens to people in their individual lives.”

Must Read

Why Wall Street Turned Against The Trade Desk

The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?

Garrett McGrath, President, Prebid.org

Prebid’s New President Is Its Former Chairman, Garrett McGrath

McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.

TV Manufacturer Telly Touts Programmatic Home Screen Ads

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. 

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

Google Had Its Day In Court. Now, It’s Amazon’s Turn

Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.

The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.