Tubi Rises In Viewership – But Its Ad Tech Is Still Catching Up
Tubi’s ad load felt fair, considering it’s free. But some of the streamer’s ad placements felt jarring relative to the content and, at times, the other ads in the pod.
Tubi’s ad load felt fair, considering it’s free. But some of the streamer’s ad placements felt jarring relative to the content and, at times, the other ads in the pod.
FAST channels are a good way to channel (pun intended) more viewers into VOD content libraries. Without sign-ins, payment or the burden of deciding what to watch, FAST channels have a lower barrier of entry, and ideally, viewers who find something new they like on FAST will continue watching the series more regularly in VOD.