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»demographic data

How The Shpock Shopping App Weaned Itself From Demographic Data

When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just relying on demo data, it began to realize what its users were actually interested in. “For many years, demographic targeting was one of the main options used by brands and agencies alike,” said Jon Hatfield,... Continue reading »

by Allison Schiff // October 22nd, 2018 //
»
ProPublica Rebukes Facebook For Ageism In Ads, But Is The Reproach Fair?

Is enabling age targeting for online recruitment ads a form of discrimination? Facebook, called out by ProPublica and The New York Times on Wednesday for the practice, says no. “Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason,” Rob Goldman, Facebook’s VP of ads, responded in a blog... Continue reading »

by Allison Schiff // December 20th, 2017 //
»
More Than Half Of Age Data In Mobile Exchanges Is Inaccurate

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight Media. In a report released Wednesday, Pinsight, a wholly owned independent subsidiary of Sprint, found that 72% of ad requests on exchanges do not include age... Continue reading »

by Allison Schiff // January 11th, 2017 //
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