Three web standards organizations tasked with the online ad industry overhaul, the W3C, the IAB Tech Lab and Prebid.org, called out for help this week during a series of presentations and a joint panel at the AdMonsters Ops conference in New York City.
The IAB Tech Lab announced its Global Privacy Platform (GPP), a framework to standardize the sharing of consent signals so companies can more easily comply with global privacy regulations. “It’s a protocol for streamlining and managing cross-jurisdictional privacy compliance,” said IAB Tech Lab CEO Anthony Katsur – which is why the platform will be ready to incorporate new consent strings within the framework as they emerge.
AVOD is the same thing as FAST … right? Not so fast. Despite dozens of streamers, programmers and publishers crowding the space, AVOD and FAST are the only two ways to watch ad-supported TV beyond the set-top box, and the core difference between them comes down to content distribution.
We need to find a balance between privacy and sustaining an ad-supported digital media ecosystem, writes Anthony Katsur, CEO of the IAB Tech Lab. But no one will tolerate half measures going forward. To that end, IAB Tech Lab and its members are developing a portfolio of practical technical standards meant to help the ad industry adapt to evolving consumer expectations, regulations and related browser and OS changes.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in a privileged position” in the new world of privacy-first advertising, Benjamin Dick, the IAB Tech Lab’s senior director of product, said at an event hosted by the group last week, covered by Marketing Brew. Without […]
Does IAB Tech Lab CEO Tony Katsur have the toughest gig in ad tech? That’s an “accurate description,” Katsur says on this week’s episode. It’s his job, among many other things, to spearhead and speed up Project Rearc, an ambitious industry effort to press reset on how personalized advertising works online.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules. Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries in the ad supply chain vary widely, according to new research from consulting firm Adalytics. On one extreme, they could leave publishers collecting as little as 2% of a buyer’s bid price, Morning Brew reports. […]
The Worldwide Web Consortium (W3C), the main technical standards developer of the internet, will lose longtime university partner MIT as administrator and US host organization at the end of this year. Many W3C members are advocating for a new organizational structure as a non-profit funded by members and board members – a familiar structure for industry orgs. But there is no immediate solution and MIT won’t renew its host contract at the end of the year. The clock is ticking.
Despite fragmentation and automation in TV inventory, marketers and brands have options to ensure advertising quality in their media buys. Ad quality is a “team sport” that requires industry-wide standards, writes Louqman Parampath, Roku’s VP of Product Management. But on top of that, “the best way for brands to ensure quality is to prioritize direct relationships with trusted platforms and publishers.”
