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Tips For Remote CCPA Prep: Don’t Delay, Expect Enforcement In July, Wear Pants

With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus... Continue reading »

by Allison Schiff // April 29th, 2020 //

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CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’

The bad news: Lawyers and chief privacy officers think it’s “impossible” to fully comply with certain aspects of the California Consumer Privacy Act (CCPA). The good news: Everyone’s pretty much in the same boat, and the California attorney general’s office (probably) isn’t looking to put companies that do their due diligence out of business, said... Continue reading »

by Allison Schiff // November 8th, 2019 //

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Chief Privacy Officers Shouldn’t Be The Last To Know

Chief marketing officers and chief privacy officers have very different ways of looking at the world. “Are there any marketing folks in the room?” asked security professional Aubrey Turner, addressing roughly 50 privacy pros at an International Association of Privacy Professionals conference in Washington, DC, on Tuesday. No hands went up. “Good – because I’m... Continue reading »

by Allison Schiff // November 18th, 2015 //

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With No Safe Harbor, US Brands Will Struggle Through Choppy Atlantic Seas

The Court of Justice of the European Union (CJEU), the EU’s highest court, on Tuesday invalidated the “Safe Harbor” agreement, which since 2000 has allowed companies to store and transfer data between the US and EU. A pillar of the agreement required the US to ensure equivalent protections to those guaranteed by the EU, but... Continue reading »

by James Hercher // October 6th, 2015 //

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A War For Digital Privacy Is Raging But Gaps In Knowledge Remain

Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation, said Trevor Hughes, president and CEO of the International Association for Privacy Professionals (IAPP). Rapid technological development leads to what Hughes calls a public policy gap, where the leading edge of technology... Continue reading »

by Liz Rowley // August 13th, 2015 //

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As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?

In the wake of Apple CEO Tim Cook's fighting words about data collection and a major study finding consumer sentiment toward online tracking is at an exasperated tipping point, it seems clear that privacy is having another "moment." What's an industry to do? Sources approached by AdExchanger sound a familiar chorus: Advertisers should increase operational... Continue reading »

by Liz Rowley // June 22nd, 2015 //

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Email Hashing: What Could Go Wrong?

You can’t un-ring a bell, but you might be able to un-hash an email, depending on whom you ask. In order for marketers to safely use hashes for targeted advertising, they must stay abreast of the latest hashing formats. Email hashing involves converting an email address to a hexadecimal string. Each time an email address... Continue reading »

by Liz Rowley // April 13th, 2015 //

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