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»targeted advertising

Creative from Facebook's national ad campaign to promote the benefits of personalized advertising.
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign

Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to demonstrate the value of personalized ads, especially for small businesses reeling from the ongoing pandemic. The campaign, under the title “Good Ideas Deserve To Be... Continue reading »
by Allison Schiff // February 25th, 2021 //
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Facebook’s got its claws out, calling Apple’s move to require an opt-in for the IDFA “an attack on personalized advertising” that will harm small businesses, creators and kittens.
Facebook Claims Apple’s IDFA Changes Harm SMBs

Facebook’s got its claws out, calling Apple’s move to require an opt-in for the IDFA “an attack on personalized advertising” that will harm small businesses, creators and kittens. Well, not kittens, necessarily. It’s just that it’s a little hard not to be facetious when a multibillion-dollar company that just got hit with twin antitrust lawsuits... Continue reading »
by Allison Schiff // December 16th, 2020 //
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Google Fined In France Over Search Ad Suspensions; Netflix Tries More Dynamic Product Placements

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This Is Fine France’s competition regulator fined Google $167 million (150 million euros) for unfairly suspending advertisers for placing allegedly deceptive ads. It’s a drop in the bucket for Google, but the regulatory drumbeat is a bigger issue than the fines. Unlike previous fines,... Continue reading »
by AdExchanger // December 23rd, 2019 //
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Google Settles With FTC Over YouTube COPPA Violation; Twitch Experiments With New Sponsor Model

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for... Continue reading »
by AdExchanger // September 3rd, 2019 //
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French Data Regulators Place Targeted Advertising In The Crosshairs

France’s data protection regulator is going public with its action plan – and targeted online advertising is to be a “priority topic.” The Commission nationale de l'informatique et des libertés (CNIL) shared its 2019-2020 agenda in response to appeals from the public, privacy advocates and online marketing professionals looking for guidance on how to comply... Continue reading »
by Allison Schiff // June 28th, 2019 //
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Spotify Breaks Into Video Content But Advertising Is On Pause

Spotify is preparing to play in a very big pool – the world of original video content. The digital audio firm revealed the development during a New York City partner event it hosted Wednesday. Spotify plans to work with producers and artists to offer its exclusive original content. It will also host non-exclusive content from... Continue reading »
by Liz Rowley // May 20th, 2015 //
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RunKeeper Teams Up With Kiip To Launch Ads (Minus the Ads)

Fitness app RunKeeper is trying to monetize for the first time via a partnership with mobile rewards ad network Kiip to embark on a subtle version of advertising – but don’t call it advertising. Kiip founder and CEO Brian Wong doesn’t really like the word, mainly because for many people mobile advertising is synonymous with... Continue reading »
by Allison Schiff // August 19th, 2014 //
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Is Facebook’s Data Good Enough For Location-Targeted Ads?

Facebook’s unveiling last week of a mobile feature called Nearby Friends, through which it might enable location-targeted ads, places the company in a highly competitive segment of tech vendors offering similar products. The company that will develop the best location-targeted ad product, however, is the one that will couple it with the most relevant consumer... Continue reading »
by Judith Aquino // April 23rd, 2014 //
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Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques

The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a growing premium on targeted messaging across multiple channels. The tech-savvy campaign that President Barack Obama’s aides unleashed six years ago was only the beginning – employing digital strategies is quickly becoming... Continue reading »
by Judith Aquino // April 18th, 2014 //
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Coupons.com Monetizes Intent Data With Growing Ad Media Business

Savvy shoppers know this, bloggers know this and JC Penney now knows this: couponing is a national pastime. About 92.5 million US shoppers redeemed a digital coupon last year, and the number of mobile coupon users is expected to reach 53.2 million in 2014, according to eMarketer. AdExchanger spoke with Coupons.com CEO Steven Boal about... Continue reading »
by Judith Aquino // June 10th, 2013 //
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