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»consumer data protection

Tasso Argyros, CEO & founder, ActionIQ
Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often underestimate how much their customers care about privacy, says Tasso Argyros, CEO and founder of customer data platform ActionIQ, on this week’s episode of AdExchanger Talks. The majority of consumers (55%) say data protection is… Continue reading »
by Allison Schiff // March 1st, 2022 //
»
The CNIL Hits Google On Consent (Again); Will Ad Tech Rivals Ever Be Unified?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ka-Thunk Goes The CNIL The CNIL, the French data protection authority, fined Google $170 million and Facebook $68 million because they don’t make it as easy to reject cookies as it is to accept them. It takes multiple clicks to decline cookies – and… Continue reading »
by AdExchanger // January 10th, 2022 //
»
Comic: "Did you opt into this?"
Why 2021 Was The Year Of Consent For Digital Media

The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.” With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come… Continue reading »
by Allison Schiff // December 28th, 2021 //
»
Johnny Ryan testifies before Congress in May 2019.
Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement

Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights. He’s now a senior fellow at Open Markets Institute, a think tank focused on antitrust issues, and a senior fellow at the Irish Council for Civil Liberties, a Dublin-based… Continue reading »
by Allison Schiff // August 7th, 2020 //
»
IAB Tech Lab Intros New Spec To Handle CCPA Data Deletion Requests

The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data deletion requests under the California Consumer Privacy Act (CCPA). Documentation for the spec, which is part of an overall framework for CCPA compliance, was committed to GitHub last week. Under CCPA, companies and third-party partners… Continue reading »
by Allison Schiff // June 5th, 2020 //
»
Ad Tech Bristles At The CNIL’s Consent Recommendations – But ePrivacy Could Change Everything

It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l’informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course… Continue reading »
by Allison Schiff // March 4th, 2020 //
»
Comments On The AG’s Updated Draft CCPA Regs Are A Case Study In Wildly Different World Views

Guess you can’t please everyone. Comments on the second draft of the California attorney general’s implementation regs for the California Consumer Privacy Act (CCPA) are rolling in, and no one seems all that satisfied. Privacy advocates, such as the Electronic Frontier Foundation, think the California attorney general is watering down the law, while ad industry… Continue reading »
by Allison Schiff // February 26th, 2020 //
»
Google May Pay Publishers For Content; Gillibrand Proposes New Data Protection Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals… Continue reading »
by AdExchanger // February 18th, 2020 //
»
 

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