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»vendors

Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant

It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax,... Continue reading »
by Allison Schiff // September 30th, 2020 //
»
GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days

Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell... Continue reading »
by Allison Schiff // January 4th, 2018 //
»
A Publisher’s Guide To GDPR

With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves in... Continue reading »
by Allison Schiff // January 3rd, 2018 //
»
Expect A Contraction Of The Supply Chain In The Leadup To GDPR

The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to run... Continue reading »
by Allison Schiff // November 28th, 2017 //
»
LendingTree Puts Ad Tech Vendors Through Their Paces

Nitin Bhutani gets pitched by eager ad tech vendors daily in his role as VP of marketing at LendingTree.com. “We’re inundated with proposals from companies soliciting business,” said Bhutani, who came to LendingTree in 2011 after nearly a decade in various exec roles at HSBC, including VP of Internet marketing. But as a brand that... Continue reading »
by Allison Schiff // October 9th, 2015 //
»
A Database You Want To Be In: How GroupM Is Taking Charge Of Vendor Fatigue

The technology landscape is a quickly evolving beast – and in some cases, that can feel quite literal. “The volume of vendors is expanding so fast, it’s a bit like the movie 'Gremlins,'” said Rachel Pasqua, practice lead for mobile and emerging technology at MEC Global, North America, a GroupM agency. But while clients expect... Continue reading »
by Allison Schiff // July 6th, 2015 //
»
Forrester: Mobile Vendors Have An ‘Identity Crisis’ – And It's Leaving Advertisers A Bit Confused

In today’s mobile ad tech landscape, the blind lead the blind. That’s according to Forrester in a report released Monday that aims to help advertisers get some clarity into what’s become an immature and murky market of mobile vendors. Most mobile tech players aren’t clear enough about the services they provide, often using jargon and... Continue reading »
by Allison Schiff // December 22nd, 2014 //
»
Reaping The Benefits Of Marketing Automation

Even though it is widely used, customers would be hard-pressed to find vendors who agree with the label "marketing automation," according to Jon Miller, VP of marketing content and strategy at marketing automation software provider Marketo. Marketing automation is "one of those terms that nobody really seems to love but at the same time it’s... Continue reading »
by Judith Aquino // March 20th, 2013 //
»
 

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