• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»video on demand

With Cultivation, Advertising-Supported Video On Demand Poised To Flourish

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is... Continue reading »
by AdExchanger // June 28th, 2018 //
»
China Must Rebalance Its Video-On-Demand Ad Load To Reach Full Potential

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Popkiewicz, CEO at Mirriad. A generational shift is taking hold of the Asian media landscape as new online video services challenge incumbent TV operators in the largest media market on the planet. But... Continue reading »
by AdExchanger // June 7th, 2018 //
»
Walmart’s Vudu Taps SpotX To Better Target Video Ads

Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server SpotX. Vudu’s ad-supported offering – an on-demand video library called Vudu Movies On Us – launched a year ago. Ad sales, however, were mostly handled on a reserved basis through conventional I/Os by the video... Continue reading »
by Kelly Liyakasa // October 2nd, 2017 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • TripAdvisor Journeys Into Non-Travel Advertising
  • GroupM Scraps mPlatform; Mysteries Of Google's Search Algo
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved