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»video on demand

NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn like the fresh scent of outcome-based measurement on TV! NBCU now has a proprietary program called Total Investment Impact that tracks how ads drive sales, reports Digiday. The program also looks at how other, non-ad-related... Continue reading »
by AdExchanger // September 18th, 2020 //
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With Cultivation, Advertising-Supported Video On Demand Poised To Flourish

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is... Continue reading »
by Monica Bhalla // June 28th, 2018 //
»
China Must Rebalance Its Video-On-Demand Ad Load To Reach Full Potential

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Popkiewicz, CEO at Mirriad. A generational shift is taking hold of the Asian media landscape as new online video services challenge incumbent TV operators in the largest media market on the planet. But... Continue reading »
by AdExchanger // June 7th, 2018 //
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Walmart’s Vudu Taps SpotX To Better Target Video Ads

Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server SpotX. Vudu’s ad-supported offering – an on-demand video library called Vudu Movies On Us – launched a year ago. Ad sales, however, were mostly handled on a reserved basis through conventional I/Os by the video... Continue reading »
by Kelly Liyakasa // October 2nd, 2017 //
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