Slapping a broadcast signal into an over-the-top stream is generally harder than it sounds. But streaming services need to have local news and sports, too. VUit, for one, helps broadcasters create and distribute FAST channels so they can get a leg up in CTV. As streaming platforms seek more content, VUit has been filling that gap. VUit channels tripled in viewership minutes in 2021.
While Chrome dallies on the third-party cookie question, Firefox keeps releasing new anti-tracking features. Marshall Erwin, Mozilla’s chief security officer, dishes on everything from cracking down on fingerprinting to its unlikely collaboration with Meta on privacy-preserving attribution technology.
The programmatic payment gap is a well-known issue. In the latest OAREX half-year payment report released this week, late payments are back on the rise, although to a lesser degree than in 2020.
Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV industry says it’s talking about “calibration panels,” not audience panels.
For Bosch Power Tools’ new “What Hard Workers Deserve” ad campaign, the company had to weigh the best channels to convey its message in the face of changing consumer behavior. And for this campaign, the company decided to steer clear of linear TV.
Add MediaMath to the list of Unified ID 2.0 partners. On Tuesday, MediaMath announced its integration with UID2, which is an open-source industry initiative, spearheaded by The Trade Desk, that aims to replace third-party cookies with hashed and encrypted email-based IDs.
TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.”
Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023. Livestream shopping could work for platforms and brands in the US – but only if it’s done in the right place.
Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns in response to shifting consumer behavior, as well as pivoting to keep up with the latest evolutions in ad tech.
For women, finding health care treatment relating to sex is hard. But if you’re looking for “seggs,” that’s easy. DTC brands in the women’s health vertical are still stuck relying on algospeak to skirt around social platforms taking down their ads … As if marketing health care products and supplements for women wasn’t hard enough.
For Enthusiast Gaming, a publisher that specializes in ad-supported gaming content and game development, macroeconomic trends have contributed to a perfect storm. But Enthusiast is looking at the bright side, as advertiser interest in game-related properties is on the rise. Enthusiast CRO Bill Drolet talked to AdExchanger about gaming’s cross-platform value proposition, plans for continued direct sales growth, early forays into in-game advertising and more.
Signal loss combined with privacy concerns is helping bring old-school panel measurement back in style. Google just started recruiting for a panel this week. Plus: the future of attention metrics.
Marketers spent the past decade and a half obsessing over how to reach millennials (many of whom are in their late thirties by this point, god help us). Now, brands are turning their attention to Generation Z … and some are a little flummoxed about how to relate.
The 2022 Inc. 5000 list was published on Tuesday, and although its purpose is mostly for marketing (companies pay for inclusion, after all), it is a useful benchmark for tracking the startup ecosystem.
Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media environment and ad creative will draw attention from a hypothetical audience member.
We’re about to see a lot more enforcement against dark patterns from the Federal Trade Commission and on a state level. Holding companies to account for using deceptive language that pushes people into sharing their data has largely fallen to the FTC, but now, US privacy laws are starting to mention dark patterns too.
Advertising may be just a fraction of Walmart’s overall revenue – but it’s a nerve center for growth. One might wonder why advertising and other businesses that appear marginal to Walmart’s current revenue makeup, such as third-party online marketplace sellers and subscription memberships, are front and center for the company right now.
Everything old is new again. Surveys are on the rise, marketers are turning their attention to MMM – and Google is recruiting participants for an online panel through a partnership with Gallup.
Nabiha Syed is CEO of The Markup, a non-profit newsroom that runs in-depth investigations into how companies large and small (but mostly large), use technology to reshape society – and it’s having an impact. The new lawsuit facing Meta and several hospitals over data sharing used to target ads on Facebook? Yep, that’s thanks to The Markup.
Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work. On Monday, Unity’s board of directors rejected AppLovin’s bid to buy the company and reaffirmed its commitment to merge with ironSource.
If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Launching a startup to compete against Google’s army of engineers was considered impossible. But that’s starting to change, in part because of an upcoming forced migration to GA4, a new version of Google Analytics, and also because of privacy pressures on GA in Europe.
Vizio has walked a tricky tightrope since launching its advertising business in late 2019. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is seeing the improvement it needs from the platform side of its house.
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics.
Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” he said.
The Trade Desk has been hammering the same messages about tailwinds in quarterly earnings calls the past couple years: hyping the CTV business first and foremost, along with the retail media segment and a dash of Google-bashing for good measure. The company’s investor call on Tuesday adhered to the trend.
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource.
France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Well, the votes are in for AdExchanger’s 2022 comic caption contest – and we’ve got a winner. Congratulations to Paul Gubbins for making us chuckle, and thanks to everyone for submitting and voting. And Paul, we love dad jokes around here, so, well done. […]
The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. And so we asked the experts: Is it surprising that Apple appears to be launching DSP – and why will this succeed when iAd failed (or won’t it)?
You can call it a heat wave – but Liquid I.V. sees an opportunity. The Unilever-owned brand, which makes powder that gets added to water to improve hydration (and taste), began its first national branding campaign a week ago, including its first TV, OTT and out-of-home media buys.
