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QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now that the pandemic is under control? Bit.ly CEO Toby Gabriner weighs in.

Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in February. But, a bit like in a triple-jump competition, this first hop only gets IAB Europe a small part of the distance it needs to travel.

Ahead of her appearance at AdExchanger’s Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the next steps for in-game programmatic.

When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for ranking whether a company – and potential partner – has a kosher approach to privacy.

TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than just clean rooms to solve for measurement.

Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations.

TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences.

Geoffroy Martin was promoted to CEO of Ogury. Martin joined as COO a year ago, switching from Criteo to the newer French ad tech startup because he said he’s in tune with Ogury’s focus on planning campaigns without advertising IDs or third-party identity data.

At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided to start manufacturing its own line of smart TVs.

For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may be their year. The expected expansion of in-game advertising to console games this year should unlock more applications of ACR data in gaming.

National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for multiple cross-platform video currencies in time for the 2024 upfronts. Notably absent from that initial list: Nielsen.

2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection continues to blur – and large platforms with their own ad businesses are starting to feel the heat as regulators dig in.

Helping usher Laura Mercier into the metaverse has been one of Salima Popatia’s first projects as Orveon Global’s chief digital officer. But the brand’s December launch of a virtual store is only the beginning of its metaverse journey.

When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of change between then and Thursday, when she was promoted from COO to CEO.

Advertisers are demanding transparency – and their calls are becoming louder and more urgent. But programmers claim their hands are tied over a video-rental-era law from 1988.

Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Apple and Meta are living proof.

Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new function within its buy-side TV platform to automate addressable campaign planning and reporting so buyers can reach their audiences across Ampersand’s distribution footprint quicker and more accurately.

Phase one of Nielsen ONE is finally complete. ONE Ads, the first module of Nielsen’s cross-screen measurement platform Nielsen ONE, will be available starting January 11.

Goodway Group has chosen Jay Friedman as CEO. Friedman assumes the chief executive position after more than 16 years at the company, most recently as president. Former CEO David Wolk moves into the role of executive chairman.

In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar. Not to mention needing to adopt full-funnel marketing approaches and allocate spend to channels as flexibly as possible.

Sustainability was a hot topic for the advertising industry in 2022. The momentum will only grow in 2023, though decarbonization remains a multiyear journey.

Despite the benefits of addressable TV, advertisers haven’t been taking advantage as much as one might imagine.

While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test cookie alternatives, even as ad spending retracts due to persistent fears of an upcoming recession. Here’s a snapshot of how Vox Media, The New York Times, The Washington Post and Trusted Media Brands evolved their first-party data strategy in 2022 and their plans for the coming year.

In 2022, Nielsen was no longer king, alternate currencies stole the show and a new type of panel emerged. Could 2023 be the year that measurement finally matures?

In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media has a long way to go before the category is mature.

Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of the year. Read on for a thorough (but non-exhaustive) refresher on M&A during the year that was.

In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO this year. And 2022 was the year the ad industry began touting SPO as the solution of choice for sustainability-focused marketers.

From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022.

2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and overall streaming viewership overtook cable for the first time.

CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or store personal identifiable information for advertising on children’s content, but it can home in on co-viewing households to drive better business outcomes.