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Health care organizations need to embrace fluidity and experimentation if they want to market to the diverse US population they rely on to survive.

If you don’t know how data products works, but want to understand how data operates in your life an changes social systems, ask the people who do know. Madeleine Want, VP of data for Fanatics Betting and Gaming, has a data product background spanning diverse web and app services. She was Index Exchange’s senior director […]

Performance marketing is more effective when it’s woven into a broader strategy that also includes branding efforts, according to Ally Financial CMO Andrea Brimmer.

Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars.

In 2021, Mariza Hardin cofounded Zócalo Health, a virtual health care startup that serves Latinx patients in California and Texas. The “culturally aligned” health care company aims to connect with a community that’s historically been hard to reach, due to barriers such as language, culture and accessibility.

One-third of Publicis Group’s revenue comes from its data and tech business, which includes Epsilon and Publicis Sapient. Maintaining a differentiated revenue mix is one reason why Publicis is growing faster than the global economy, particularly since the pandemic, chairman and CEO Arthur Sadoun told investors on Thursday.

Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control.

Motion raised $6 million this week and is riding a wave of creative-focused martech, such as Memorable AI raising $2.5 million last October and ad tech vet Omar Tawakol launching Rembrand in February.

As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative.

Weeks ahead of its first-ever upfront, Netflix is making programmatic strides with a private marketplace and enforcing anti-password sharing.

Omnicom saw 5.2% organic revenue growth, or $178.7 million YoY, in the first quarter of 2023. The agency holding company reported total revenues of $3.44 billion, with net income up by 30.9% to $227.5 million, according to the company’s earnings call Tuesday.

Retail media, meet streaming. Kroger Precision Marketing is sharing first-party behavioral data with Disney Advertising for targeting streaming audiences and measuring the results.

Affinity Solutions has a new platform that lets advertisers create audiences with purchase and viewing data, and plan campaigns based on competitor ads.

So, the Linda Yaccarino/Elon Musk interview happened at the Possible conference in Miami. We went so you didn’t have to.

How well does Google’s replacement tech for third-party cookies work? So, so (so far), at least based on the results of a recent Google Ads experiment designed to isolate the contribution of the Topics API, first-party publisher IDs and contextual data.

The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.

On Tuesday, data collaboration and clean room platform Optable announced $20 million in Series A funding, with participation from Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures and asterX.

Retail media is exploding, but there are some obstacles standing in the way of growth. The main issue is a lack of standardized measurement, which is why it’s time for retailers to work together, says Kristi Argyilan, SVP of retail media at Albertsons Companies.

Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to regain the industry’s trust before it’s too late?

Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays.

A group of martech funds and individual angel investors backed lockr, an online identity management company with B2B and consumer-facing products, to the tune of $2.5 million.

Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water.

Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).

Comcast-owned ad buying platform AudienceXpress upgraded its targeting chops, including more data for audience segmentation and new conquesting capabilities.

The goal of the TV joint industry committee (JIC) is pretty clear. But another debate is surfacing in the space: Is the JIC really a JIC?

Health care marketers are often in the business of reminding consumers of their diagnoses and getting them to change their behaviors for their own good. Andy Semons explains how IPNY works with neuroscientists to design persuasive, relatable and empathetic health care communication materials for different communities.

Warner Bros. Discovery announced the birth of its new streaming service, Max, combining HBO Max and Discovery+ content offerings. Starting May 23, HBO Max will be no more – but Discovery+ gets to also remain a standalone app.

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom.

Melanie Babcock has been at The Home Depot for almost 10 years, starting in marketing. But, recently, she was made VP of Retail Media+ and monetization in February, with her responsibilities shifting to focus entirely on the revenue-generating ad business.