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The goal of the TV joint industry committee (JIC) is pretty clear. But another debate is surfacing in the space: Is the JIC really a JIC?

Health care marketers are often in the business of reminding consumers of their diagnoses and getting them to change their behaviors for their own good. Andy Semons explains how IPNY works with neuroscientists to design persuasive, relatable and empathetic health care communication materials for different communities.

Warner Bros. Discovery announced the birth of its new streaming service, Max, combining HBO Max and Discovery+ content offerings. Starting May 23, HBO Max will be no more – but Discovery+ gets to also remain a standalone app.

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom.

Melanie Babcock has been at The Home Depot for almost 10 years, starting in marketing. But, recently, she was made VP of Retail Media+ and monetization in February, with her responsibilities shifting to focus entirely on the revenue-generating ad business.

Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.

Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad platform option.

There’s been talk about raising the age of consent from 13 to 16 under the Children’s Online Privacy Protection Act. Dona Fraser, SVP of privacy initiatives at BBB National Programs, weighs in.

The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry needs to get its act together if it plans to transact on new video currencies at the upfronts this year, says Kelly Metz, managing director of advanced TV activation at Omnicom Media Group.

Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.

Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent some mobile and online advertising practitioners into a tizzy over the loss of another sliver of data transparency. They also fret because Apple continues to […]

Atmosphere TV is a streaming service that distributes FAST channels to gyms, restaurants, airports and bars in exchange for the ability to run ads on the content. Atmosphere pitches advertisers on the opportunity to reach newer and more exclusive audiences.

Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.

Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.

Tubi’s ad load felt fair, considering it’s free. But some of the streamer’s ad placements felt jarring relative to the content and, at times, the other ads in the pod.

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into streaming video.

The phrase “subscription fatigue” typically applies to consumers tiring of the ever-growing number of media and entertainment packages. But subscription fatigue could also describe how DTC and ecommerce brands feel about their SaaS costs and vendor rosters.

The corporate drama continues at LG Ads. Alphonso’s founders – including several who were unceremoniously booted from the company in December –  along with a group of minority shareholders are suing South Korean electronics manufacturer LG and Zenith, its US R&D subsidiary, over alleged board malfeasance. LG acquired TV data measurement provider Alphonso in January […]

Most consumers think the Health Insurance Portability and Accountability Act (HIPAA) is a lot broader than it is. But in a post-Dobbs world, it bears repeating: HIPAA doesn’t cover all health data, including reproductive health information collected through phones, tablets and other devices.

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many health care marketers are opting in to race-based targeting to stay relevant and reach underserved populations.

The Federal Trade Commission helped normalize and popularize the term “commercial surveillance.” But is the current FTC “anti-advertising”?

Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times can use its blueprint for building a publishing business on The Athletic. And he’s also betting that advertising is an easier sell for sports fans than news readers.

Ampersand – a local TV sales consortium co-owned by cable companies Comcast, Charter and Cox – rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy watching.

Do we need to temporarily pause AI development? What are the ethical risks of AI technology? What’s the weirdest AI-generated image or video you’ve seen? In this episode, Peter Prodromou, president of AI agency Boathouse Group, takes on the tough questions.

Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year. Meanwhile, The Trade Desk is prioritizing private operators as the way forward for UID2.

Mondelēz-owned Chips Ahoy! wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. To this end, the brand is refining its targeting strategy to focus on behaviors, not demographics.

People do seem rather willing to give up a lot of information about themselves – including biometric data – without considering the consequences. Consider the case of Panera Bread and its loyalty program.

In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions and other account issues have increased at an alarming rate, five agency buyers told AdExchanger.

ATT’s impact has been especially hard on game app developers, with the average cost per install on iOS up 88% from Q1 2021, the last quarter before the rollout of ATT. To adapt, app marketers have been using probabilistic data and methods to reach opted-out users.