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Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.

In a world where people casually toss around the term “surveillance advertising” and Congress is pushing for a national privacy law, has the clock run out on self-regulation?

The alternative ID landscape is incredibly fragmented. So how are publishers – especially long-tail publishers that tend to be strapped for tech resources – supposed to pick the ID solutions that work best for them?

Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month.

Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.

The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR as a must-have data set for measurement and targeting. But how does ACR work? And is it really privacy-safe?

Recurrent Ventures is ramping up its focus on programmatic direct and PMPs to make up for flagging open auction revenue. Marketers now have access to Recurrent’s 28 publisher brands through Audigent’s private marketplaces.

A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to double its budget because search ads were converting customers at unbelievably low costs. Friedman asked which of Restoration Hardware’s 3,200 keywords drove sales. “Restoration Hardware” was the top performer – followed by 21 common misspellings of […]

Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers. “These writers are out there producing interesting, niche content,” says Swapstack CEO Jacob Schonberger, “but they don’t have the time or the ability to find brands to sponsor them.”

In this episode, we’ll take a walk down memory lane with Zach Edwards, Human’s senior manager for threat insights to see what progress the online ad industry has made when it comes to basic privacy and security measures.

Privya, which came out of stealth mode in August, has an AI-powered scanner that analyzes a company’s software source code before it goes into production to check for data protection issues.

BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video, with a bigger focus on commerce, will eventually pay dividends.

“You don’t have to know everything” as a DEI expert, said Femi Olu-Lafe, a 2022 Top Women honoree in the DEI Champions category. As Kinesso’s SVP of global culture and culture, Olu-Lafe stays curious and open to learning from others.

As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad fraud and on potential solutions.

Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging channels.

The idea of a digital twin is to create personas that function as amalgamations of how different people with similar preferences and online patterns think – or how they shop, to be specific. “None of your customers is unique,” Rayn co-founder and CEO Geenen said.

Tinuiti CMO Dalton Dorné started her career in China during an explosive growth period for the country and learned to thrive in rapidly changing environments.

So, I tried using AdChoices to opt out of seeing an ad. But the experience didn’t go very well, to say the least.

Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.

NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.

Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies.

Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail.

I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … not much else.

There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others.

Roku defends its decision to start making its own smart TVs while TV manufacturers go toe-to-toe for market share.

On Tuesday, Criteo acquired Brandcrush, a small Australian ad startup that manages physical retail campaigns, including in-store signage, coupon circulars, free sampling and miscellaneous inventory that surrounds a grocery store.

Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4’s attribution signals and optimize iOS ad campaigns.

California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.

The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention.