creative testing

Hightouch’s new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square activation.

Political advertising restrictions are among the challenges that direct marketing agency MissionWired helps its progressive nonprofits and political campaign clients tackle.

Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types.

In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic logo variations before settling on its final choice.

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others.

Managing digital campaigns for the mid-market is hard. Mid-marketers need to consider speed, smarts, scale and spend. But pick three, writes Marilois Snowman, CEO and founder of Mediastruction.