“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. Lately, all anyone in ad tech is talking about is ad blocking, and for good reason. Ad blocking is costing publishers millions […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. American motivational speaker and author Zig Ziglar famously said, “People don’t buy for logical reasons. They buy for emotional reasons.” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. With mobile ad spending set to top $30 billion, can anything get in the way of this channel? I see one […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. You may have heard about eMarketer’s latest predictions on cord-cutting. By 2019, almost 23% of US households won’t be paying for traditional TV, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, an independent consultant and former head of Microsoft’s global programmatic sales team. Every year in digital advertising, we seem to have a new issue or two bubbling up […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. As a publisher, I want my advertisers to succeed in reaching my audience. I want advertisers to have brand impact and drive sales and engagement. A successful customer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. If technology is driving the union between marketing and advertising, who will end up steering the car? The answer to that question will play out […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics, at the Institute for Choice, UniSA Business School. Many experts have warned since 2014 that the programmatic ecosystem will face […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of client solutions, media and partnerships at 84.51°. A new year for many of us means a new start, a new way of doing things and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Digital media has a persistent language problem. In particular, a huge gap exists between brand advertisers’ stated RFP goals and […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Nobody cares about pennies. Just ask John Oliver, who famously called for the US to ditch this worthless currency. Yet in today’s digital advertising market, content publishers are […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant at Infinitive. Right about now, many digital marketing pros wish their campaigns and programs were guaranteed to produce as much magic and happiness as that big […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Morse, vice president of mobile products at Criteo. Consumers spend an enormous amount of time on mobile, particularly with chat and messenger apps, such as Line, WhatsApp and Facebook […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matt Brummett, chief operating officer at Answer Media. The word “premium” is bandied about all of the time in digital programmatic circles. Like much of the jargon that populates ad tech, it has been […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Patrick Tripp, senior product marketing manager at Adobe. It’s easy to see why marketers would be enthusiastic about the ways data can be used to enrich the customer experience for […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and co-founder at STAQ. Many publishers work with a wide variety of RTB partners to get as many different demand sources to bid against their inventory as possible. The “waterfall” that many […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Peralta, CEO at AudienceScience. While many like to believe that advertising is a mystical combination of art and science mastered by a few qualified geniuses, the truth is that […]
Certain CBS TV properties like Entertainment Tonight (ET) do double duty as digital publishers. ETonline for instance had 93 million video views in November – more than a 400% increase from 2014 – and 26 million monthly unique visitors. It’s now fourth for market share in the entertainment news category, according to comScore. JD Crowley, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. 2015 was a fantastic year for many data-driven marketers, with data management platforms (DMPs), consultancies and marketers getting something nice under […]
The Atlantic is in a good spot right now. The publisher had record traffic from September through November and it closed out the month with 31.5 million uniques and 75 million page views, according to its Adobe Analytics data. The growth spurt came from a few key changes. A redesign in the spring made mobile […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Long ago there were only small specialty stores. Now we have Walmart, where we can buy tires, a pair of shorts, fertilizer and steaks for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Riordan, director of special operations at TubeMogul. For decades, there’s a question that has punctuated marketers’ nightmares: “Did our advertising work?” The advent of digital advertising was supposed to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Dowhan, president at TruSignal. For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. Following Steve Jobs’ open letter to Adobe in 2010 explaining why Apple doesn’t allow Flash on Apple products, we heard predictions about the player’s […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Aryeh Lebeau, executive vice president of client operations at Remedy Health Media. A year ago, a track off of Taylor Swift’s “1989” album topped the Canadian music charts. That shouldn’t surprise anyone, but what made […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lior Eldan, co-founder and chief operating officer at Moburst. Everyone in marketing, especially mobile marketing, knows attention is scarce. With attention spans getting shorter, the challenge of boosting retention and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Casey Saran, senior vice president of publisher products at Yieldmo. Since its inception in 2009, real-time bidding (RTB) has been a total game changer, accounting for approximately 50% of digital […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. In just the last few years we’ve seen amazing progress on lesbian, gay, bisexual, transgender and queer (LGBTQ) rights and more acceptance for the LGBTQ community in society […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dwight Ringdahl, senior vice president of technology at RhythmOne. The digital advertising industry is trying to clean up its act, waging a war against fraud on multiple fronts. Efforts […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. Yes, I am saying that it is what they deliver that matters, and that delivering it – […]
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.
Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
