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»Ephraim (Jeff) Bander

Consumers Will Drive The Next $50 Billion in Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Randall Rothenberg’s evangelical speech at IAB’s Annual Leadership Meeting conference ignited fresh introspection into the role that digital advertising plays... Continue reading »
by AdExchanger // February 5th, 2016 //
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The Year Of Measuring Human Connection

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. American motivational speaker and author Zig Ziglar famously said, “People don’t buy for logical reasons. They buy for emotional reasons.”... Continue reading »
by AdExchanger // January 12th, 2016 //
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For Brands, Breaking Up With Fraud Is Hard To Do

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. It has become overwhelmingly apparent that brand marketers have become digital crime fighters. As digital ad spend continues to rise... Continue reading »
by AdExchanger // August 26th, 2015 //
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Calling Out Suppliers of Fraudulent Inventory Will Go A Long Way

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. We have increasingly become familiar with jaw-dropping, disheartening stats around digital advertising fraud. A recent study suggests that there is... Continue reading »
by AdExchanger // June 18th, 2015 //
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