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»Sorosh Tavakoli

Server-Side Vs. Client-Side Ad Insertion: Is There A Silver Bullet?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search of solutions to overcome video ad monetization challenges, including device fragmentation, ad blocking and user experience fails, many are bullish about the… Continue reading »
by AdExchanger // March 14th, 2016 //
»
Publishers Still Need Flash

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. Following Steve Jobs’ open letter to Adobe in 2010 explaining why Apple doesn’t allow Flash on Apple products, we heard predictions about the player’s… Continue reading »
by AdExchanger // December 14th, 2015 //
»
 

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