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»reid tatoris

What The Music Industry Can Teach The Digital Ad Industry

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. Lately, all anyone in ad tech is talking about is ad blocking, and for good reason. Ad blocking is costing publishers millions... Continue reading »
by AdExchanger // January 13th, 2016 //
»
Can Digital Ads Make You Cry?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. In the first season of “Mad Men,” there’s a great episode where the Sterling Cooper team comes across Volkswagen’s famous “Lemon” ad,... Continue reading »
by AdExchanger // May 21st, 2014 //
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