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»Jeff Bander

Augmented Reality And Virtual Reality's Susceptibility To Ad Tech Problems

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, former president and chief revenue officer at Sticky. Earlier this year, Goldman Sachs predicted that by 2025 virtual reality revenue will outpace TV revenue. While it projects... Continue reading »
by AdExchanger // April 4th, 2016 //
»
We Need To Close The Chasm Between Brand Goals And Publisher Metrics

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Digital media has a persistent language problem. In particular, a huge gap exists between brand advertisers’ stated RFP goals and... Continue reading »
by AdExchanger // December 29th, 2015 //
»
Real-Time Data Isn’t Always Necessary

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Two-thirds of of publishers, regardless of size, believe that real-time data is important to their efforts, according to a recent... Continue reading »
by AdExchanger // November 10th, 2015 //
»
Creatives Need Better Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. In 2010, comScore debuted a landmark study that reported “creative quality drives more than half of the sales changes for... Continue reading »
by AdExchanger // October 5th, 2015 //
»
 

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