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»trusignal

Credit Bureau TransUnion Nabs TruSignal

TransUnion is busily expanding its digital marketing product portfolio. On Wednesday, the credit bureau and consumer data provider acquired marketing tech platform TruSignal. The deal – TransUnion declined to share terms – arrives less than a year after the company hired seasoned ad executive and former MediaLink managing director, Matt Spiegel, as EVP of digital marketing solutions... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its spin-off from sister company eBureau, an offline data and predictive analytics platform which itself was... Continue reading »
by Allison Schiff // October 12th, 2017 //
»
Attribution Needs To Walk Before It Runs

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Dowhan, president at TruSignal. Today, most trackable human behavior occurs online in a digital context. Much of this data may be the raw material used in an attribution model.... Continue reading »
by AdExchanger // April 12th, 2016 //
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Don’t Wait Around For A Universal ID

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Dowhan, president at TruSignal. For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world,... Continue reading »
by AdExchanger // December 14th, 2015 //
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TruSignal Grading Client Data For Online Ad Targeting - CEO Meyer And Prez Dowhan Discuss

Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It... Continue reading »
by AdExchanger // February 20th, 2012 //
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