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»yannick koger

Lessons In Customer Intelligence From Santa Claus, Marketer Extraordinaire

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant at Infinitive. Right about now, many digital marketing pros wish their campaigns and programs were guaranteed to produce as much magic and happiness as that big... Continue reading »

by AdExchanger // December 23rd, 2015 //
»
What We Can Learn From Baseball And Big Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant, big data and business intelligence, at Infinitive. Yogi Berra once said that it's tough to make predictions, especially about the future. He could just have easily been talking... Continue reading »

by AdExchanger // April 30th, 2014 //
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