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»Jed Nahum

Back To The Future: An Oral History Of Microsoft & Advertising

This article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates: The future… Continue reading »

by AdExchanger Guest Columnist // July 19th, 2022 //
»
Header Bidding Killed Programmatic Direct

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, an independent consultant and former head of Microsoft’s global programmatic sales team. Every year in digital advertising, we seem to have a new issue or two bubbling up… Continue reading »

by AdExchanger // January 8th, 2016 //
»
What We Talk About When We Talk About Programmatic

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. A friend of mine once lamented, “As an industry, we ruin words.” It’s true. A few years ago, we… Continue reading »

by AdExchanger // July 29th, 2013 //
»
 

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