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»are you a human

Distil Networks Acquires Are You A Human In The Ongoing Battle Against Bots

Bots are to web traffic what broken turnstiles are to amusement parks – they make it impossible to get an accurate read on how many people are coming through the door, and that messes with optimization. But at least in the case of a physical location, the visitors are human. On Thursday, bot detection company Distil... Continue reading »
by Allison Schiff // May 18th, 2017 //
»
We May Be Losing The War On Ad Fraud (Say The Arms Dealers)

While the online advertising trade groups have created anti-fraud programs and exchanges have instituted inventory standards, fraud is still on the rise. AdExchanger reached out to some of the people in the trenches about where the digital ad tech and media ecosystem stands now and how progress can be made. Click below for their responses.... Continue reading »
by James Hercher // December 13th, 2016 //
»
What The Music Industry Can Teach The Digital Ad Industry

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. Lately, all anyone in ad tech is talking about is ad blocking, and for good reason. Ad blocking is costing publishers millions... Continue reading »
by AdExchanger // January 13th, 2016 //
»
Are You A Human Captchas $4.2 Million In Series A

Are You a Human is looking to up its human headcount. The digital security and human traffic verification company plans to spend the majority of its $4.2 million in Series A cash, announced Thursday, to roughly double its current headcount from 25 to around 50 by the end of the year. The fresh injection, led... Continue reading »
by Allison Schiff // June 18th, 2015 //
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Are You A Human Packages The 'Real Person' Data Set

User authentication company Are You a Human started in 2007 with its CAPTCHA replacement tool, PlayThru, which fights back against fraudulent impressions and bots that have become increasingly effective in mimicking real users. The tool uses interactive visual tasks – say, dragging a virtual ball into a bucket – that are more difficult for bots to fool.... Continue reading »
by Chris Swanicke // June 12th, 2014 //
»
Can Digital Ads Make You Cry?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. In the first season of “Mad Men,” there’s a great episode where the Sterling Cooper team comes across Volkswagen’s famous “Lemon” ad,... Continue reading »
by AdExchanger // May 21st, 2014 //
»
 

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