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»Sticky

Augmented Reality And Virtual Reality's Susceptibility To Ad Tech Problems

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, former president and chief revenue officer at Sticky. Earlier this year, Goldman Sachs predicted that by 2025 virtual reality revenue will outpace TV revenue. While it projects... Continue reading »
by AdExchanger // April 4th, 2016 //
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Consumers Will Drive The Next $50 Billion in Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Randall Rothenberg’s evangelical speech at IAB’s Annual Leadership Meeting conference ignited fresh introspection into the role that digital advertising plays... Continue reading »
by AdExchanger // February 5th, 2016 //
»
The Year Of Measuring Human Connection

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. American motivational speaker and author Zig Ziglar famously said, “People don’t buy for logical reasons. They buy for emotional reasons.”... Continue reading »
by AdExchanger // January 12th, 2016 //
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We Need To Close The Chasm Between Brand Goals And Publisher Metrics

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Digital media has a persistent language problem. In particular, a huge gap exists between brand advertisers’ stated RFP goals and... Continue reading »
by AdExchanger // December 29th, 2015 //
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Real-Time Data Isn’t Always Necessary

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Two-thirds of of publishers, regardless of size, believe that real-time data is important to their efforts, according to a recent... Continue reading »
by AdExchanger // November 10th, 2015 //
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Creatives Need Better Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. In 2010, comScore debuted a landmark study that reported “creative quality drives more than half of the sales changes for... Continue reading »
by AdExchanger // October 5th, 2015 //
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For Brands, Breaking Up With Fraud Is Hard To Do

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. It has become overwhelmingly apparent that brand marketers have become digital crime fighters. As digital ad spend continues to rise... Continue reading »
by AdExchanger // August 26th, 2015 //
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Ad Fraudsters’ Next Major Target: Mobile

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. The global mobile advertising market will hit two significant milestones in 2016, according to eMarketer: It will surpass $100 billion... Continue reading »
by AdExchanger // July 23rd, 2015 //
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Calling Out Suppliers of Fraudulent Inventory Will Go A Long Way

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. We have increasingly become familiar with jaw-dropping, disheartening stats around digital advertising fraud. A recent study suggests that there is... Continue reading »
by AdExchanger // June 18th, 2015 //
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Data Can Reveal Consumers’ Emotional Impact from Ads

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. More than a decade ago, Harvard Business School professor Gerald Zaltman reported that 95% of consumers’ purchase decision-making takes place... Continue reading »
by AdExchanger // May 1st, 2015 //
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