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»Sticky

Sticky: ‘The Ability To Be Seen Is Nice, But Actually Being Seen Is Better’

Advertisers only want to pay for viewable impressions. But publishers feel they should have the right to charge more for that type of inventory, said Jeff Bander, president and CRO of biometric online eye-tracking firm Sticky. Sticky announced a $5 million Series A round on Wednesday led by London-based VC firm Dawn Capital, with participation... Continue reading »
by Allison Schiff // April 29th, 2015 //
»
Your Ad Was Displayed Cross-Screen, But Was It Actually Seen?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim Bander, president and chief revenue officer at Sticky. The simple days of advertising to consumers via television, radio, and print are gone for good. These mediums still exist and remain... Continue reading »
by AdExchanger // November 21st, 2014 //
»
Sticky Puts The ‘Eye’ In DIY With New Automated Eye-Tracking Tool

When it comes to online viewability, there should be more than meets the eye. That’s the philosophy at Sticky, an eye-tracking tech company launching a DIY version of its online research product, Autogazer, on Thursday. The tool is designed to enable users – primarily agencies, brands and publishers – to run unlimited tracking studies for... Continue reading »
by Allison Schiff // October 16th, 2014 //
»
 

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