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»Remedy Health Media

Battle Scars From The Viewability Front Lines

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Aryeh Lebeau, executive vice president of client operations at Remedy Health Media. A wise man once mused: “If an ad loads on a web page but no human sees it, does it count as an impression?”... Continue reading »
by AdExchanger // July 14th, 2017 //
»
A Lesson For Digital Advertisers And Publishers, Courtesy Of Taylor Swift

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Aryeh Lebeau, executive vice president of client operations at Remedy Health Media. A year ago, a track off of Taylor Swift’s “1989” album topped the Canadian music charts. That shouldn’t surprise anyone, but what made... Continue reading »
by AdExchanger // December 11th, 2015 //
»
To Boost Digital Video Engagement, Remedy Health Media Learns That Content Length Counts

Last year, Remedy Health Media sites added video-heavy, multimedia content that explored life with chronic or life-threatening diseases. The sights and sounds of the patients evoked emotion in a way that articles couldn’t, which was the goal of these inspirational pieces. But with digital, the delivery method counts. Remedy Health started big, with a short-form... Continue reading »
by Sarah Sluis // October 21st, 2015 //
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