On Tuesday, agency holding company Stagwell reported $622 million in Q1 revenue – a 3% decrease year over year – and $53 million in Q1 net-new business, a 1% decrease YoY, according to CFO Frank Lanuto. The company’s stock was down nearly 10% on the news.
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs to lose its sense of entitlement over everyone’s data.
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles Younger, head of innovation and insights at U of Digital.
The media industry has a junk food problem.
Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) and video watches, that roughly half of all ad supply is made-for-advertising (MFA) inventory – sites and pages that use clickbait headlines and filler content to generate traffic and cluttered layouts with awful user experiences to cram more display and video ads onto the page.
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for TikTok and its competitors to introduce search ads.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the IAB Tech Lab’s new video protocols, which create more specificity around the type of online video ads being bought, Adweek reports. The news worried some publishers who run low-quality videos, like easily ignored spots or […]
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.
PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.
In direct communications, Meta account reps candidly admit the platform had an “error” or “bug” and commit to at least partial refunds. But the company has tried to elide its account overspend glitch.
“I’ve always wanted to meet Nate Neal! I mean, he just gets me.” That’s what the woman seated next to me at a recent conference said when she found out I work for AdExchanger. As the artist of AdExchanger’s weekly comic for more than 13 years, Nate’s playful style, creativity, humor – and hilariously on-point Easter […]
