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»myles younger

The Big Story Podcast
The Big Story: TV Drama And Business Data

It must be sweeps week, because TV drama is through the roof. Nielsen lost its Media Ratings Council accreditation for National TV Ratings. The TV currency company calls the loss of the MRC seal of approval a hiatus while it focuses instead on Nielsen ONE, the cross-channel metric expected to launch late next year. Broadcasters… Continue reading »

by James Hercher // August 20th, 2021 //
»
As User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, Senior Director of MightyHive and Ken Archer, VP Product of Upwave. In recent years, innovation in digital ad effectiveness measurement has been constrained by an addiction to person-level… Continue reading »

by AdExchanger // November 30th, 2020 //
»
How Ad Tech Peeps Are Coping With Election-Related Distractions

So, there’s an election or something happening in the United States right now? And, apparently, it’s also a workday. Sure. But there has to be a better strategy for getting through the day than repeatedly stress-refreshing the AP’s live election tallies. Here’s how the ad tech community is staying chill, if such a thing is… Continue reading »

by Allison Schiff // November 4th, 2020 //
»
CCPA Means It’s An Opt-Out World Now

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Myles Younger, senior director of marketing at MightyHive. Much of the handwringing over how to handle opt-outs under the California Consumer Privacy Act (CCPA) and similar legislation is simply wasted energy.… Continue reading »

by AdExchanger // November 15th, 2019 //
»
 

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