Update 1/27: MediaMath said some employees were let go in December, but insisted those layoffs were not related to the executive reorg. The company said 13 were released in total, and seven were hired. MediaMath’s executive shuffle Friday, originally reported by Business Insider, was meant to improve its ability to sell enterprise technologies and services, said CEO […]
Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has quadrupled the number of video impressions served on a programmatic guaranteed basis. More recently, it opened this mode of buying to a wider set of customers, […]
MediaMath is talking up its data management capabilities. The company has rolled out a tool called Adaptive Segments, which lets a marketer gauge the performance of an audience and media placement before an ad runs. The enhancement come on the heels of Salesforce’s $700 million agreement to buy data management platform Krux, an indication that […]
Workflow management software provider Mediaocean will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for its agency partners, the company announced Wednesday. The program, announced at AdExchanger’s Programmatic I/O conference in New York City and called Connect Programmatic, launches with DSPs TubeMogul, The Trade Desk, Rocket Fuel and MediaMath on […]
Welcome to episode No. 4 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Joe Zawadzki is an original gangster of ad tech, having founded multiple companies, including [x+1] and MediaMath, and angel-backed some 40 others. […]
The ability to buy directly from a publisher, both programmatically and through direct integrations, is transforming agency media-buying practices. Premium inventory is going programmatic thanks to private marketplaces (PMPs) and programmatic guaranteed deals. Meanwhile, header technology has reinvented the way buyers connect with some media sellers. These converging trends have empowered more agencies to go […]
As some industry insiders speculated, IBM is starting to merge its Weather Co. asset with its cognitive supercomputer Watson, a move that will benefit its marketing cloud and commerce businesses. “Everyone wondered why an IT company like IBM would make such an acquisition, a company that produces forecasts for 2.2 billion locations every 15 minutes,” […]
MediaMath is in the midst of replacing its single product architecture with a new sales and engineering org that’s built around enterprise software and services. The company gradually began reorganizing a year ago, first by refocusing the engineering team around specific products. Last fall it implemented an enterprise account structure within the sales team, which […]
Programmatic native is scaling, but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors. While most major demand-side platforms (DSPs) can place ads on Facebook or Twitter – the most common strain of native inventory being social/in-feed ads – native programmatic platforms like Sharethrough, TripleLift and Nativo seek to corner […]
Integral Ad Science on Thursday rolled out pre-bid viewable segments for video that will let advertisers target against different viewability thresholds. MediaMath is the first demand-side platform (DSP) to adopt Integral’s new pre-bid segments. Rather than bidding based on historical data, Integral’s pre-bid viewability segments help marketers fine-tune their bids before the fact. So instead of […]
