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»workflow

Mediaocean Links Up With DSPs To Automate Programmatic Workflows

Workflow management software provider Mediaocean will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for its agency partners, the company announced Wednesday. The program, announced at AdExchanger’s Programmatic I/O conference in New York City and called Connect Programmatic, launches with DSPs TubeMogul, The Trade Desk, Rocket Fuel and MediaMath on... Continue reading »
by Alison Weissbrot // October 26th, 2016 //
»
Mediaocean Opens API Program, As Convergence Catches On

Media-buying workflow software provider Mediaocean is opening an "app platform," designed to streamline and customize the ad sales process across both digital and traditional channels, like broadcast. The Connect Partner Platform is akin to the open APIs that Facebook and Twitter offer to their preferred partners. While the Connect Partner Platform is designed to close... Continue reading »
by David Kaplan // December 11th, 2013 //
»
Media Shop Anxieties? Centro Says Better Workflow Is The Cure

"Workflow" is not the sexiest of topics, even in the realm of digital advertising. But as the process of buying, planning and tracking digital ad buys gets more complex, both agencies and software companies are taking a more serious look at what can and should be automated. Several months ago, Mediaocean, which was the product... Continue reading »
by David Kaplan // April 8th, 2013 //
»

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