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»Jon Mansell

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The Potential In Programmatic OTT: Business Outcomes Vs. GRPs

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jon Mansell, vice president of programmatic solutions and partnerships at WarnerMedia. Connected TV (CTV) is at an inflection point, split between two competing measurement methodologies. Depending on the buyer’s vantage point, CTV is either a... Continue reading »
by AdExchanger // July 30th, 2020 //
»
With Changing Auction Mechanics, More Agencies Go Direct To Publisher

The ability to buy directly from a publisher, both programmatically and through direct integrations, is transforming agency media-buying practices. Premium inventory is going programmatic thanks to private marketplaces (PMPs) and programmatic guaranteed deals. Meanwhile, header technology has reinvented the way buyers connect with some media sellers. These converging trends have empowered more agencies to go... Continue reading »
by Alison Weissbrot // October 24th, 2016 //
»
 

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