Nielsen’s hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is a major bet for the measurement company as it rises to meet new competitive challenges and prepares for a possible sale of the business. Kenny oversaw IBM’s artificial intelligence initiatives, using machine learning to support enterprise […]
Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of […]
Think of IBM and you’re likely imagining heavy technologies managed by an expensive services division. But IBM Chief Digital Officer Bob Lord emphasizes that’s the old company. He’s here to help IBM reinvent itself and, most importantly, its way of doing business. “What I’ve loved doing throughout my career is helping a company pivot,” Lord […]
As some industry insiders speculated, IBM is starting to merge its Weather Co. asset with its cognitive supercomputer Watson, a move that will benefit its marketing cloud and commerce businesses. “Everyone wondered why an IT company like IBM would make such an acquisition, a company that produces forecasts for 2.2 billion locations every 15 minutes,” […]
IBM’s purchase of three agencies in six days on behalf of its in-house agency Interactive Experience (iX) is uncharacteristic since iX hasn’t been acquisitive in its almost two-decade history. The first purchase, last Thursday, was Resource/Ammirati, known for brand building. IBM then acquired digital agency Aperto on Tuesday and design agency Ecx.io on Wednesday; both […]
