Opinion

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Abderrezak Kamel, chief technology officer at Technorati. One of the largest inefficiencies about the current ad tech setup is the industry’s rapid-fire approach toward data pixels. In addition to being offensively inefficient, the approach […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of media solutions at 84.51°.  The speed at which data and technology has been deployed to enable advertising functions over the last five years is astonishing. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Viewability. It’s a phrase tossed back and forth in sales meetings, delivered solemnly by speakers pacing conference stages and increasingly mandated by brands in their […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. As with traditional advertising mediums, marketers who invest in digital and programmatic advertising make a distinction between working and non-working dollars, which combined make up […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Irfon Watkins, co-founder and CEO at Coull. Private marketplaces (PMPs) are on the rise across programmatic video advertising. Some agencies and advertisers see them as a means to an end in solving issues of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. In recent months we’ve heard some noise about the problems with using multitouch attribution to measure and optimize ad spend. Some claim attribution […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon, a targeting and programmatic sales specialist at Microsoft. After my freshman year of college, I took a short leave from school and moved to Central America. I had taken Spanish courses for […]

Since The Enthusiast Network (TEN), which owns 60 automotive and outdoor sports publications, hired Dana Caputo as its director of programmatic in December, it’s gotten its programmatic house in order. “I came on board to do yield optimization and also empower the sales team to sell programmatic,” Caputo said. Before hiring Caputo, TEN didn’t have […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. There is no broad consensus among marketers for defining success in native advertising. That’s not surprising since native is […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, CEO at Collective. One look at the infamous LUMA slide tells an epic story of a fragmented ad tech industry. There are hundreds of logos crammed onto a […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Ray, president, Americas, at DWA Media. Business-to-business (B2B) marketers have keenly observed the programmatic performance of business-to-consumer (B2C) marketers. Now is the moment to take advantage of more than a decade of progress, […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Why aren’t more marketers moving budgets to mobile? Two recent articles caught my attention because they resonated personally and professionally, illustrating that we have […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Weston, CEO at Profusion. Apple Pay is due to enter the UK this month after already making a big impression in the US. Some 2,500 US banks supported Apple […]

The Programmatic TV Standards Group is drafting a standard designed to set baseline parameters for national and locally distributed inventory. The organization is championed by a few industry vets, agencies (Magna Global, Starcom MediaVest), one third-party measurer (Management Science Associates, or MSA) and vendors (AudienceXpress). “The first standard we’ll be defining is [what constitutes] national […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, chief operating officer at Dstillery. I attended the AdExchanger Clean Ads conference in New York last month. Overall, the presentations were good, but I took some issue with […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Heiser, president and CEO at Segmint. When it comes to the ways that brands leverage consumer data for marketing and communications purposes, a relative absence of regulation should by […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. The announcement last week that Microsoft is effectively selling off its display advertising business to AOL made me a bit nostalgic. I was recruited by […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pat LaPointe, executive vice president at Resonate. The Internet of Things (IoT) – where physical products can connect to the web and communicate with users and other products – has […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. It’s been a long time since publishers have truly been in control of their inventory. But that’s changing, with new trends that are steadily giving […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Sled Mobile. Viewability, the concept that advertising should be seen to be paid for, has taken the advertising industry by storm. It’s interesting to read the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thaer Namruti, European strategy director at Acxiom. Before you can score points in any game, you need to know the rules. How is “winning” or “success” defined? In data-driven marketing, some […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Gilliard, general manager, Americas, at AdTruth, which is part of Experian Marketing Services. The role of technology in marketing is dramatically changing. It began with interdependent tools that solved […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Weiss, chief revenue officer at Datacratic. One of the biggest benefits of digital advertising is the ability to use performance metrics. Attribution may be disputable but some campaign conversion […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Sands, CEO at Signal. For two decades, ad tech has heavily depended on third-party data, collected and aggregated by vendors across multiple websites or offline sources. It’s plentiful, but […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Aden Forshaw, co-founder and chief technology officer at Coull. Programmatic video advertising is growing at an acceptable rate, but unfortunately it won’t pick up the pace until the industry solves its transparency problem. Issues […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. Buyers and sellers agree that ad impression fraud is a huge issue. Yet no one has agreed on how to define, identify and counter fraud, […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Murphy, vice president of programmatic at RhythmOne. The only way programmatic will ever truly take off is if premium publishers come to the table with their entire video media inventory available for monetization. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominic Satur, US platform director at Flashtalking. Data-driven marketing is only as strong as the ability to ingest, model and apply the data at our fingertips. But as adoption of data-management […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Dave Smith, vice president of monetization and yield at Pandora. There has been a lot of talk about programmatic audio lately. But where’s the beef? What is the publisher value proposition that’s going to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. It recently dawned on me that the entire world would be dramatically improved if more global leaders had a marketing tech or automation background. […]