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»Kathy Leake

We Need Clearer Fraud Definitions, More Standardized Measurement

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. Buyers and sellers agree that ad impression fraud is a huge issue. Yet no one has agreed on how to define, identify and counter fraud,... Continue reading »
by AdExchanger // June 26th, 2015 //
»
What’s Your Level Of Confidence In The Data?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. As cross-screen marketing continues to evolve, the industry’s approach to the underlying data science also will mature. The amount of time consumers spend per platform... Continue reading »
by AdExchanger // May 6th, 2015 //
»

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