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rob heiser

  • OPINION: Data-Driven Thinking

    Personalization Shouldn’t Always Come First

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Heiser, president and CEO at Segmint. When it comes to the ways that brands leverage consumer data for marketing and communications purposes, a relative absence of regulation should by […]

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