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»Coull

Will Programmatic Video PMPs Edge Out The Open Marketplace?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Irfon Watkins, co-founder and CEO at Coull. Private marketplaces (PMPs) are on the rise across programmatic video advertising. Some agencies and advertisers see them as a means to an end in solving issues of… Continue reading »
by AdExchanger // July 20th, 2015 //
»
Misdeclaration Creates A Transparency Nightmare For Video Advertisers

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Aden Forshaw, co-founder and chief technology officer at Coull. Programmatic video advertising is growing at an acceptable rate, but unfortunately it won’t pick up the pace until the industry solves its transparency problem. Issues… Continue reading »
by AdExchanger // June 29th, 2015 //
»
Video Ads Platform Coull Says Data Can Solve Pre-Roll Relevance Problems

Despite a surge in mobile video consumption, inventory is still constrained. A number of technology companies are looking to diversify pre- or post-roll inventory by adding contextual layers or new formats altogether. One such player is video advertising technology company Coull. Richard Nunn was recently named chief commercial officer for Coull. He was a digital… Continue reading »
by Kelly Liyakasa // April 15th, 2014 //
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