OPINION: The Sell Sider
Programmatic Audio: Huge Potential, Slow Adoption
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Dave Smith, vice president of monetization and yield at Pandora. There has been a lot of talk about programmatic audio lately. But where’s the beef? What is the publisher value proposition that’s going to […]
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