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»Chris Rooke

The Risky Business Of Programmatic Native

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. While some expect a surge in programmatic native this year, publishers must understand the risks that come with it... Continue reading »
by AdExchanger // March 9th, 2016 //
»
The Secret Ingredient To Measuring Success In Native

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. There is no broad consensus among marketers for defining success in native advertising. That’s not surprising since native is... Continue reading »
by AdExchanger // July 14th, 2015 //
»

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