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»Starcom MediaVest

Native Programmatic, The Once And Future King

For many in the native space, the always-on-the-horizon prospect of the Promised Land has been a hard sell to other digital stakeholders. And though the industry has grown at a rapid clip, there’s still deep confusion over questions as basic and crucial as “What is native?” Native is “a broad term that lacks definition,” said... Continue reading »
by James Hercher // July 7th, 2016 //
»
As Innovid Forges Connected TV Ties, It Sets Its Sights On Programmatic Creative

Interactive video ad server Innovid has rolled out a programmatic creative tool designed to let agencies and advertisers personalize video messages across devices. This capability is driven, in part, by Innovid’s experience tackling different ad-serving requirements through a series of connected TV partnerships. Innovid entered an audience solutions agreement with Roku in the summer, which... Continue reading »
by Kelly Liyakasa // November 9th, 2015 //
»
A Programmatic TV Standard Takes Shape

The Programmatic TV Standards Group is drafting a standard designed to set baseline parameters for national and locally distributed inventory. The organization is championed by a few industry vets, agencies (Magna Global, Starcom MediaVest), one third-party measurer (Management Science Associates, or MSA) and vendors (AudienceXpress). “The first standard we’ll be defining is [what constitutes] national... Continue reading »
by Kelly Liyakasa // July 9th, 2015 //
»
Life After Desk: Inside Publicis Groupe’s VivaKi Reshuffle

When French holding company Publicis Groupe decentralized the programmatic capabilities of its agency trading desk VivaKi in February, it did so to capitalize on the increasing performance of programmatic, said VivaKi CEO Stephan Beringer. While Beringer didn’t pinpoint the exact drivers for the restructuring, “It was the culmination of insights that led to the need... Continue reading »
by Liz Rowley // May 27th, 2015 //
»
As Platforms Seek To Own ‘Influence,’ Agencies Race To Adapt

Depending on how you frame it, Facebook, YouTube, Twitter and Pinterest are either disintermediating the influencer marketing ecosystem or “wrapping their arms more tightly around it,” as Lisa Weinstein, president of global digital, data and analytics at Starcom MediaVest Group, puts it. Circa 2011, brands threw money at social marketing agencies with one goal: “Go... Continue reading »
by Kelly Liyakasa // February 26th, 2015 //
»
TV & Video 2015: More ‘Portfolio-Enabled, Data-Driven And Audience-Based’

Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found live, DVR and video on-demand viewing decreased 14% year over year among the 18-24 demo set for the 2014-2015 season. Conversely, eMarketer expects the viewership for connected devices like set-top... Continue reading »
by Kelly Liyakasa // January 2nd, 2015 //
»
Inside Walmart’s Ecommerce Marketing Engine

Walmart, one of the last bastions of big box retail, is investing for a digital future – one with considerably less square footage. Walmart recently revealed plans to invest between $1.2 to $1.5 billion in its ecommerce and digital operations for fiscal year 2016. Subsequently, its in-store investments are taking a temporary hit. In its... Continue reading »
by Kelly Liyakasa // October 20th, 2014 //
»
LG, Smartclip And Starcom Debate Future Of Programmatic TV

Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic TV to take hold. This was a theme emerging from the DMEXCO show Thursday where a mashup of marketers, agencies and tech companies mixed for two days in Cologne, Germany.... Continue reading »
by Kelly Liyakasa // September 12th, 2014 //
»
TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval

Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now that video demand-side platform (DSP) TubeMogul is, as of Friday, in the fold as a certified Nielsen mobile Online Campaign Ratings (OCR) partner, that question also becomes less relevant for... Continue reading »
by Allison Schiff // September 5th, 2014 //
»
Twitter Snaps Up SnappyTV In Bid For (More) Social TV

Twitter has seemingly renewed its commitment to the second screen, revealing plans Thursday to acquire live video clipping and distribution platform SnappyTV. "Our goal is to help publishers quickly share great moments from events so people can experience those moments as they happen," wrote Baljeet Singh, a director of product management at Twitter, in a... Continue reading »
by Kelly Liyakasa // June 19th, 2014 //
»
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