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»Erik Weiss

Optimization: A Journey, With No Silver Bullet

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Weiss, chief revenue officer at Datacratic. One of the biggest benefits of digital advertising is the ability to use performance metrics. Attribution may be disputable but some campaign conversion... Continue reading »
by AdExchanger // June 30th, 2015 //
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