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Sled Mobile

  • Mobile

    Sled Mobile Looks To Make An Impression With A Cost-Per-Second Pricing Model

    BY //

    It’s high time for publishers to start transacting on time. That’s the idea behind Parsec, a time-based advertising platform that was released in beta by mobile ad company Sled Mobile on Wednesday. Rather than selling on a cost-per-impression basis, Sled will start to charge by CPS – cost per second. For the moment, Parsec deals will […]

  • OPINION: Data-Driven Thinking

    Share Of Attention: Advertising’s Newest Time-Based Metric

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Sled Mobile. Viewability, the concept that advertising should be seen to be paid for, has taken the advertising industry by storm. It’s interesting to read the […]