OPINION: Data-Driven Thinking
Getting The DMP Integration Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominic Satur, US platform director at Flashtalking. Data-driven marketing is only as strong as the ability to ingest, model and apply the data at our fingertips. But as adoption of data-management […]
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