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»joe apprendi

Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking and there are serious questions about the fundamentals of brands wholly reliant... Continue reading »
by AdExchanger // May 30th, 2018 //
»
Ad Tech Fragmentation: A Marketer’s Worst Nightmare

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, CEO at Collective. One look at the infamous LUMA slide tells an epic story of a fragmented ad tech industry. There are hundreds of logos crammed onto a... Continue reading »
by AdExchanger // July 13th, 2015 //
»

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