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»dwa media

When Is It Best To Use Social Video In A Media Plan?

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Wilson, associate media director at DWA Media. By 2021, 1 million minutes of video content will move over the internet every second, according to Cisco. That’s 17,000 hours of video – every single second.… Continue reading »
by AdExchanger // May 21st, 2018 //
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Tech-Stack Distraction: When Data-Driven Advances Set Back Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Samantha Cunliffe, head of client services, Australia-New Zealand, at DWA Media. Nobody can deny that advancements in algorithms, processing power and audience verification are anything short of astounding. The level at… Continue reading »
by AdExchanger // April 27th, 2018 //
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Critical Questions Often Go Unanswered Before The Campaign Launches

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mollie Parker, director of analytics and tech ops at DWA Media. When an agency and client first start working together, it’s crucial to get on the same page before a campaign… Continue reading »
by AdExchanger // November 2nd, 2017 //
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Why B2B Marketers Should Test Programmatic TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michelle Stewart, Media Director at DWA Media. Michelle will present “Defining KPIs For B2B Marketers” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26.    The appeal is undeniable: “Programmatic” connotes digital trackability, and “TV”… Continue reading »
by AdExchanger // July 17th, 2017 //
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Why Do B2B Marketers Accept Low Viewability Rates?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Whitney Powell, media director at DWA Media. Viewability is a common problem all advertisers share: If an ad is never seen, it can never drive impact. Viewability should be a no-brainer… Continue reading »
by AdExchanger // February 28th, 2017 //
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For B2B Marketers, Video Represents A Golden Opportunity

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Ray, president, Americas, at DWA Media. Business-to-business (B2B) marketers have keenly observed the programmatic performance of business-to-consumer (B2C) marketers. Now is the moment to take advantage of more than a decade of progress,… Continue reading »
by AdExchanger // July 13th, 2015 //
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