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What’s next after launching a retail media network? Becoming a social ad network, apparently.

Based on the way advertisers deal with publishers, you’d think they were sworn enemies. Our failure to prioritize collaboration on the open web and build a positive value chain has been our collective downfall.

Canadian tech investment firm Redbrick has acquired Paved, a programmatic newsletter platform for publishers that specializes in native ad formats.

YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook?

Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and streamlined its site design to court programmatic demand.

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018.

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.