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»US Weekly

Wenner Media Calls Programmatic ‘Integral’ Driver Of Business

Wenner Media, home to an iconic stable of titles that includes Rolling Stone, Us Weekly and Men’s Journal, still subscribes to a true publisher's paradigm: “When you have great content, it all falls into place.” But it’s innovation in programmatic media buying that will enhance its properties’ brand equity and  “will command better CPMs and... Continue reading »

by Kelly Liyakasa // October 29th, 2013 //
»
 

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