Behavioral Ads Get A Break – But Not A Free Pass – In Updated CCPA Regs
How will the California Privacy Protection Agency’s new rules on automated decision making and AI impact ad targeting? We asked the experts.
How will the California Privacy Protection Agency’s new rules on automated decision making and AI impact ad targeting? We asked the experts.
Creative agencies are trying to adapt to AI’s sudden invasion of their turf; it’s a sunny day for TikTok travel influencers; and publishers have more than just Google’s AI overviews to worry about.
Why sue Google now, when so many years have passed? Because “the pattern of anticompetitive behavior continues,” OpenX CEO John Gentry tells AdExchanger.
I didn’t attend WWE’s “Monday Night RAW” event in Brooklyn for love of wrestling. No, I was there to check out the ad content – to the point where I set up a brand-new ad-supported Netflix account from my phone to see where and when the ad breaks actually start.
The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
The pivot to AI has led to a gap in many SaaS and ad tech companies’ payment models; AppLovin bounces back in Q2; and Grok might be your newest media planner.
Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.
OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.
After a recent expansion, Porter Airlines partnered with Samsung Ads Canada to reach new customers with timely and relatable ads.