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People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

CloudX CEO Jim Payne – of MoPub and MAX fame – has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so.

On stage at the IAB’s Annual Leadership Meeting, IAB CEO David Cohen tore into AI companies, accusing them of “free riding” on publishers’ work – and calling it “stealing.”

Big Tech seems overconfident their ad revenue growth isn’t tied to the economy; Microsoft AI launches a publisher licensing program; and the unique security vulnerabilities of Moltbook’s social media for AI bots.

The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.

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Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its Portable People Meter Wearables.

SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging agentic protocols propose – is the slowest and most painful path to advertising’s agentic future.

Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever.

Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue.

The IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under one banner.

Efforts to police children’s data online are running up against the limits of decades-old privacy laws, such as COPPA.

ICE is going ad tech; Streaming television is more original than ever; and YouTube wants to keep all its data to itself.

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

Now that the video ecosystem is converging, buying workflows need to match how consumers actually watch content, says Walton Isaacson’s Albert Thompson.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.

Sports content is a significant part of NBCUniversal’s streaming growth, and political tensions could impact its upcoming broadcasts.

Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Supply-path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category.

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content.

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can complicate monetization decisions. Ancestry can attest to that.

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy. Here are three best practices to keep in mind.