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»scott howe

Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. LiveRamp CEO Scott Howe has a unique view of the advertising industry’s crossroads. The company is one of the key tech... Continue reading »
by Ryan Joe // January 21st, 2021 //
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LiveRamp’s Momentum Continues: 'We Are SaaS'

LiveRamp posted its first profitable quarter back in August, and the data company’s upward trajectory continued through its fiscal Q2 2021, the company reported Monday. For a second quarter in a row, LiveRamp was profitable with revenue increasing 16% YoY to $105 million. That’s more than the 11% growth LiveRamp predicted during its Q1. Read... Continue reading »
by Ryan Joe // November 9th, 2020 //
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Social Distancing With Friends: LiveRamp CEO Scott Howe

Some CEOs have a home office. Others, such as LiveRamp chief Scott Howe, have a 1956 Airstream Bubble trailer. Today on “Social Distancing With Friends,” Scott steps away from his family of five (plus two cats and a white Lab) and checks in from his “perfect escape pod.” The backstory, in Scott’s words: I spent... Continue reading »
by Ryan Joe // April 8th, 2020 //
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Why Addressability Will Flourish In A Cookieless World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Howe, CEO at LiveRamp. Google’s recent announcement that Chrome will end support for third-party cookies didn’t come as a surprise to anyone who’s been paying attention. Safari and Firefox had... Continue reading »
by AdExchanger // February 10th, 2020 //
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Resolving LiveRamp’s Identity, With CEO Scott Howe

You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to... Continue reading »
by Zach Rodgers // October 10th, 2019 //
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Can LiveRamp Go Beyond Advertising?

With $2.3 billion in cash on the books thanks to IPG’s acquisition of Acxiom Marketing Solutions in July, the newly constituted LiveRamp is ready to start bankrolling its road map in a serious way. “We didn’t have the technology muscle before and we weren’t investing in R&D,” said Scott Howe, who went from CEO and... Continue reading »
by Allison Schiff // October 11th, 2018 //
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The EU’s GDPR Is A Big Deal: Acxiom Execs Describe The Impact

Kelly Liyakasa contributed The European Union’s General Data Protection Regulation (GDPR) will become law in May 2018. Think it won’t affect you? Think again. “This kind of legislation impacts every company in the world,” said Acxiom CEO Scott Howe. “Very few companies aren’t collecting or utilizing information to improve their decision making.” But how the... Continue reading »
by Ryan Joe // June 9th, 2017 //
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Acxiom Ramps Up Its Positioning Around Data Infrastructure

There have been some significant organizational shifts within Acxiom in recent years. While the company was mostly known as a seller of third-party data sets – at least, by lawmakers in Washington – or as a builder of large, complex databases, Acxiom now wants to be considered a data infrastructure provider. That is, it wants... Continue reading »
by Ryan Joe // February 23rd, 2016 //
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CEO Scott Howe On Acxiom’s New Look And Client Base

A lot has changed, yet little has changed for Acxiom. On the one hand, it reorganized earlier this year, rolling its LiveRamp acquisition into a unit called Connectivity (overseen by Travis May) and hiring Experian Marketing Services vet Rick Erwin as head of audience solutions to work on its data products. Acxiom is also building... Continue reading »
by Ryan Joe // October 7th, 2015 //
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The Cross-Device Question: Acxiom

Acxiom CEO Scott Howe discusses what his company offers in terms of linking consumers across devices. This is the final part of an interview series that previously featured John Nardone, CEO of [x+1], Omar Tawakol, CEO of BlueKai, and Bill Demas, CEO of Turn. In terms of cross-device linkage, what do your clients want and... Continue reading »
by Ryan Joe // February 19th, 2014 //
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